Chapter 01
The Root
Origin and sacrifice
The Sandoval family recalls how they evolved from a roadside bar to their current business. We trace the origin: Mario's childhood, the personal relationship with his grandparents, parents and siblings. Together they analyse how their lives have been shaped by the business, how the mix of professional and personal life has built their values. They will remember the 2008 crisis, which nearly ended the business, and the crucial steps they took in moving to central Madrid and, later, betting on an entirely different model at the Jaral de la Mira estate, in the Sierra de Guadarrama. Here, Mario rediscovers that his roots are not only emotional — they are territorial. Mario decides to ask a coach for help because he has lost motivation. Everyone around him applauds his decision while we observe how public exposure has given him a very full life that fails to fulfil him. After his first visit to his adviser, Mario begins to face his fear. He is about to take a step. But not alone.
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Chapter 02
Fire
Strategy and competition
Two Michelin stars put pressure on a business model, and Coque adds a host of projects that Mario links together. Great chefs like Ferran Adrià, Karlos Arguiñano, Martín Berasategui or Rafael Asua in Spain confirm it. They show us how hard it is to combine gastronomic businesses and keep creating at such a level. We travel to France and ask Régis Marcon and Paul Marcon, two long-standing French chefs, how they see Mario's evolution from the outside, exchanging knowledge about French and Spanish culinary tradition and legacy. Mario's family rallies under his leadership. Mario is enthusiastic about the CSIC — he is not only a chef, not only cooking — there are more fronts open. And tension emerges: how to maintain simultaneous excellence in so many demanding arenas? Mario lives a sweet moment around the international attention he generates, yet holding onto the two stars is no easy task, and amid it all… a step forward. But with the first steps come the first problems: how far does this revolution reach? Will his guests, his investors understand it? Will they get the permits needed to open the new path?
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